WHO DO THEY THINK YOU ARE?
When it comes to Logo design and branding design, it is not necessarily that tricky to create something attractive, but what is important is that it is the right kind of attractive.
It's important to remember that your brand isn't what you think your company is, but what the people think your company is. You cannot determine what this is, but with careful understanding of your target audience and well thought out design, you can influence it.
Sometimes good branding is developed by chance, but the most successful branding isn't.
Logo design and branding is more than choosing a nice image to put on top of your website, it is the identity of your company. It goes much deeper than just a style of writing or the image used for the logo; it is the colour scheme, the patterns, the imagery, the icons and the fonts. These elements all need to work together visually whilst providing a clear, accurate representation of the energy and mission of your company. They must also be a match to who you are appealing to and what you have to offer.
We understand that your branding will paint an image in your customer’s heads within seconds of seeing it, so it is imperative to get it right and get it recognisable.
Check out our portfolio to see if you think we would be a good fit to work together!
It all starts with an in-depth discovery session to establish your creative requirements, who you are, where you are, where you want to be and everything else we need to know, such as your ideal customer profile and what you would like them to think of when they first see your marketing materials.
Secondly, we create and present to you a carefully designed proposal that we feel contains the perfect solutions for you and your business objectives. Upon accepting we run through some design styles that you like and dislike.
Then the fun begins. After we have played with different styles and spent time getting inspired, we will often we create mood boards to present to you in order to check in with you before proceeding further with design concepts. Then we create usually up to 3 logo concepts for you to choose from, often with elements of branding and colour scheme already in place.
When a concept is chosen and any requested edits have been made, we supply you with the deliverables to get you on your way including logo files in several sizes and formats, a detailed branding guide and all of the accompanying icons and graphics.
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